Friday, September 4, 2009

Bluescope Marketing Material

Bluescope utilize Television, print media and have developed "Brand Partnership Program" with businesses utilizing Bluescope steel.

Liks to Television and Print Media.
Advertising sites

http://www.colorbond.com/index.cfm?objectid=FF97D12A-C23D-69B5-53600FF4F7DFC3AD
Accessed 2/9/09

http://www.bluescopesteel.com/go/news-and-media/advertisements
Accessed 2/9/09

http://www.bluescopesteel.com.au/go/tools-and-resources/steel-by-program/how-we-ll-help-you
Accessed 3/9/09


Press releases

http://www.bluescopesteel.com.au/go/news/what-s-behind-zincalume-steel
accessed 2/9/09

http://www.bluescopewater.com/index.cfm?objectid=B87C8883-A3B6-7C77-255615291BBCBF20
accessed 2/9/09

I also had a go at interveiwing one of the "Brand Partnership Program" members.

This was interesting as he perceived price being ultimately the most likely determinate of steel selection within his area of steel usage.

I am in the process of writing up a second interveiw i held this morning with Mr Alan Hall, Research Technician with our business and previously the coated product lines (Zincalume, Galalume, Zincanneal, coulourbond , aquaplate lines.

There is quite a lot on capabilities and technological resources available.

I will post both interveiws in Wiki Shortly.

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