Bluescope Marketing Material

Bluescope utilize Television, print media and have developed "Brand Partnership Program" with businesses utilizing Bluescope steel.

Liks to Television and Print Media.
Advertising sites

http://www.colorbond.com/index.cfm?objectid=FF97D12A-C23D-69B5-53600FF4F7DFC3AD
Accessed 2/9/09

http://www.bluescopesteel.com/go/news-and-media/advertisements
Accessed 2/9/09

http://www.bluescopesteel.com.au/go/tools-and-resources/steel-by-program/how-we-ll-help-you
Accessed 3/9/09


Press releases

http://www.bluescopesteel.com.au/go/news/what-s-behind-zincalume-steel
accessed 2/9/09

http://www.bluescopewater.com/index.cfm?objectid=B87C8883-A3B6-7C77-255615291BBCBF20
accessed 2/9/09

I also had a go at interveiwing one of the "Brand Partnership Program" members.

This was interesting as he perceived price being ultimately the most likely determinate of steel selection within his area of steel usage.

I am in the process of writing up a second interveiw i held this morning with Mr Alan Hall, Research Technician with our business and previously the coated product lines (Zincalume, Galalume, Zincanneal, coulourbond , aquaplate lines.

There is quite a lot on capabilities and technological resources available.

I will post both interveiws in Wiki Shortly.